It is becoming increasingly clear to the United States and Europe that Israel is simply not interested in returning to peace negotiations or ever will be under its current leadership.

The latest show of defiance from Netanyahu's government came through a few days ago when Israel officially approved the construction of 455 new colonies in the West Bank, totally dismissing US and others' demand to freeze all colony activity.

From the Israeli point of view this move comes as an attempt by Israeli Prime Minister Benjamin Netanyahu to cement the support of his coalition government as many within it are committed to Israel's carving of more Palestinian land. So it could be argued that Netanyahu is caught between pleasing his right-wing colleagues in Israel and catering to international demands, not to mention international law. Frankly though, this is just becoming ridiculous.

For so many years, Israel has sold itself as a peace partner, willing to reach a compromise even if it meant making 'painful' concessions (remember withdrawal from Gaza?). This was so well received in the United States and the rest of the international community. One had hoped though that with US President Barack Obama coming to power, he would bring along a much needed dose of objectivity when approaching the Palestinian-Israeli conflict. Of course, he has shown promising signs of commitment, mentioning Palestinian suffering and highlighting Palestinian refugees. He even called for a colony halt and stood by it despite Israeli resistance. But Israel's latest move to go ahead with its colony project is but a slap in the face for Obama and he has to react forcefully. Lopsided pressure has proved useless for Israel. What ought to come next is both political and economic pressure from Washington. Isn't it time the US reacted to Israeli arrogance?